Blog: Hvad skulle det være
A debate post in the national newspaper “Berlingske” created fertile ground for a side project on customer service. I praised and criticised companies' service and service design based on anecdotes. The feedback was sent directly to the respective companies and the blog resulted in 600 unique monthly visitors and a witness call.
My ROLE: Concept development, UX/UI designer
Side projekt
Time period: 2012-2017
methods and tools: Squarespace, Google Analytics
"Service. A necessity or a cost?”
The design
At www.hvadskulledetvære.dk I blogged about customer service based on my own or others' concrete experiences.
It was not about hanging companies out, but instead informing companies that they can and should improve their customer service and service design. As feedback, I gave concrete examples of improvement initiatives and sent it directly to the respective companies.
In addition, I also blogged about consumer rights based on the Sales Act.
Hvadskulledetvære.dk had approx. 600 unique visitors per month and also resulted in me being subpoenaed as a witness in court on the basis of a blog post. Small voices can also become big.
The blog existed for almost 5 years.
The process
Based on a debate post I wrote for Berlingske in 2011, I got so much positive response that it became the starting point for a blog about customer service.
Both when the service is right in the cupboard and completely hollow in the head.
It was also a side project where I could geek out on UI/UX design, Google Analytics and SEO.
I built the blog on Squarespace, and analysed the traffic via Google Analytics.
Blogpost about The Danish Consumer Council’s app