Djøf
In connection with Djøf's rebranding, it was our (Manyone's) task to advise and help with the execution of Djøf's new website. My task as a UX designer was to advise and manage the decision-making in relation to UX deliveries on djoef.dk and "Djøf agenda". In addition, I assisted Djøf with workshops, designing concepts, wireframing and prototyping as well as user tests.
My role: UX Designer
Company: Manyone for Djøf
Date: October 2021 - january 2021
Methods and tools: Concept, Consulting, Wireframing, Prototyping, facilitating, Workshops, user tests
Wireframe from when Djøf.dk was still in the early conceptual phase.
The design
The old Djoef.dk was a very large website with many sub-pages and a lot of content. It had to be transformed into shorter and sharper content, based on the user's situation. Djøf's members are a mixed crowd, and therefore it was important to create scenarios that the members could see themselves in and thereby arrive at relevant content more quickly. All content should therefore be tagged based on a taxonomy.
Alongside the rebranding of the new CVI and website, the "Djøf agenda" was launched, where Djøf will put "the big agendas" on the table in the form of festivals and conferences. It has been 20 years since Djøf last changed its logo, and 10 years since they renewed their visual expression.
My task in connection with the rebranding was to prepare a modular concept for Djøf's beta site, onto which content from Djøf.dk was to be slowly transferred - in a new form. It was my responsibility to advise Djøf as to which content should be moved first - which were strategically important - and which could wait.
The digital design is developed by Jacob Bertram
The process
The challenging part of the process was that we (Manyone) did not own the entire process (brand identity and design), and therefore depended on an approved CVI before we could really get started. Boye Spellerberg, who made the CVI, was out for 3 rounds before the CVI was approved by Djøf. As a result, the digital designers were put on pause because they could not produce a digital design without a CVI.
As a consequence, the natural collaboration between ux and design was cut short, because UX had to work ahead and wait for design. The process could therefore have been more optimal.
The deadline was tight, and as Djøf had difficulty making decisions, much of the time was spent with meetings and clarifications. The execution itself was therefore at the last minute.
With the many voices internally at Djøf, it was my task as a consultant to help manage the decision-making process, so that everyone was heard and the process could continue based on the decision. I did this using co-creation workshops and the involvement of internal stakeholders.
Finally, it was also my task to create the first conceptual sod for Djøf agenda and to advise Djøf regarding the advantages and disadvantages of different conceptual directions, seen in the light of very little time for development.
For more, go to djoef.dk